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Director / Senior Director Consumer Marketing

Reference Number: 3765
Location: NJ

Our client is an international innovative specialty pharmaceutical company. They have asked us to assist them in their search for a Director / Senior Director Consumer Marketing

Major tasks and responsibilities will include:
  • Reports to the Vice President, Strategic Marketing.
  • Leads consumer strategy and execution focused on pre-launch disease awareness and brand launch in support of the overall commercial strategy.
  • Develops and executes consumer disease awareness content.
  • Responsible for channel mix optimization with emphasis on digital and social platforms.
  • Develops consumer brand campaign and launch strategy.
  • Works closely with the Advocacy and Policy Department to develop and execute consumer marketing solutions and educational tools.
  • Manages a budget.
  • Identifies key metrics to evaluate ROI/ channel mix performance.

We seek candidates with the following qualifications:

  • Bachelor’s degree required. MBA highly preferred.
  • Must have 10+ years of pharmaceutical/biotech industry consumer marketing experience in a leadership capacity.
  • Requires experience building and executing consumer launch strategy
  • Must have a proven track record of innovative consumer marketing accomplishments and high impact results.
  • Strong multi-channel marketing background required.
  • Must be willing and able to travel up to 20%, domestically and internationally, including overnight travel.

If interested, please email your resume as a Word attachment to us, reference 3765.  No calls or faxes, please. Include your daytime phone number and we will contact you confidentially or reply to your email.

Fairway Consulting Group is included in Hunt Scanlon’s list of Top 50 Healthcare & Life Sciences Search Firms.